Migration is complex and women and men migrate in nearly equal numbers. According to the IOM World Migration Report 2020, 48 per cent of international migrants are female and 52 per cent are male. People accessing IOM services or assistance are not a homogeneous group. Migration, as well as crises, can affect people of different gender groups in different ways. Excluding one group can lead to ineffective preparedness and response. Gender inequality in any area leads to gender inequality everywhere, including in communications. Diversity and representation of different groups in all areas of work should be reflected in IOM communications. Portrayals of different aspects of migration and migrants should be accurate and representative. Stereotyping should be avoided wherever possible. However, if the reality of the situation is “unbalanced”, IOM staff should encourage the publication of stories featuring perspectives, initiatives, challenges and achievements of people of different gender groups. It is important to be gender-responsive in all content by paying attention to both the quantity and the quality of stories about all genders for balanced and diverse portrayals. The aim of this toolkit is to promote gender equality in all IOM communications. Promoting gender equality is a commitment made by all IOM staff and should be reflected in all aspects of the Organization’s work, by highlighting the gender-related dimensions of migration in the actions and activities undertaken and engagement with different groups of people in multiple contexts. The toolkit provides guidance on ensuring communications materials portray specific groups and show diversity, thereby supporting more accurate and inclusive images of migration. All activities should help address inequalities. This toolkit is designed to raise awareness about the need for both gender-sensitive and gender-responsive communications. The exercises and checklists at the end of the document serve to ensure equal representation of all genders in communications materials. The guidance contains examples of what to do and what to avoid, as well as suggested actions to improve practice in this area. The toolkit highlights the need to use disaggregated data, by sex and age, on a regular basis, when available and relevant, which will help identify gaps in existing communications materials. To ensure greater diversity and inclusiveness, it is recommended that practitioners carry out consultations and participatory activities to understand the realities of different groups of people and reflect this in communications accurately, and where there is imbalance, seek to introduce parity. It is important to note this toolkit is not exclusively about women’s empowerment. It is about promoting gender equality and the empowerment of all genders, including those who might be more marginalized. The material in this toolkit is not exhaustive. As every context is different, approaches need to be adapted accordingly to the local context.