“The Stakeholder Research Toolkit provides step-by-step guidelines for companies seeking to measure and monitor their reputation among all stakeholder groups.
Specifically, the toolkit provides a useful methodology for companies seeking to work collaboratively with stakeholders in order to understand the key drivers of reputation. This provides a mechanism for companies to incorporate and understand the perspectives of their stakeholders regarding company and industry performance. The toolkit has been designed to provide users with clear instructions on how to develop and apply meaningful survey methods for use with their stakeholders, and specifically local communities. This also includes incorporating a set of common metrics, which can support the measurement and monitoring of reputation over time at local, national and global scales”