For all the things the sustainability industry tries to measure, it seldom considers its injurious effects on the ear. The field of esg is replete with enough acronyms and platitudes to tear a hole in the English language. Win-win is only the worst. There are also purpose and profit, values and value—and the list goes on. When people cut through such pieties and liken esg to a Wild West, where everyone makes their own rules so as to get as much money as possible, it is time to sit up and listen.